Aidi Articles.

Hand-picked resources for professionals, business owners,
investors and advisors


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Aidi — Metrics

A wise person once said ‘you can’t improve what you don’t measure’. And this is true for.....

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Aidi — Kune?

In this issue, we’ll examine why Kune Food failed, Amazon's planned market entry to Africa and what it entails for Jumi.....

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Aidi — Marketing

Marketing is an important part of building a startup. Contrary to popular belief, great.....